Todd Rich has been in group health insurance sales and design for 25 years. He has written six books on group health insurance in California and a winner of numerous sales awards. He is the author of several software programs for prediction modeling of self funded plan outcomes, crucial to sales. His entrepreneurial pedigree is with rife with pathfinding strategies for reducing health insurance costs. Like the rest of the team at CCHI, every day is spent looking for more ways to help brokers beat the competition. He enjoys golf, fishing, poker, cigars, and track days with his latest cars. He takes a lot of Advil.